10 AI Prompts to Create Compelling Google Ads For Your Brand

When creating copy for Google Ads, it can feel daunting to create compelling, clickable, and descriptive headlines with such a limited character capacity. Instead of spending hours coming up with ideas, you can use AI Prompts to create high-converting ads people can’t help but click. 

Spending a little time informing AI who you are and what you need will result in better ad copy and usable headlines and descriptions. 

Below, we have a super easy-to-use format to start generating ads immediately. 

Teaching AI About Your Brand

First, you will tell your preferred AI “I am going to share with you details about my business so you can help me craft a variety of Google Ads based on the information provided. Once you have a deep understanding of my business, I will send over the Google Ad prompts. Let me know if you need more information than provided or if you have any additional questions for me.” 

Then, you will input the following information filled in based on your business. 

1. BUSINESS DETAILS: Name, and description of your product/services, core values, and/or brand differentiators. It is helpful to link to your website here.*
2. KEYWORDS: Give a list of 10 keywords you want your brand to be associated with when people are searching and these should be incorporated into headline options. Include any negative keywords here as well. 
3. TARGET AUDIENCE: Who they are, age range, characteristics, what problem are you trying to solve for them, their spending habits, etc. 
4. CAMPAIGN GOALS: What is your primary goal? (e.g., lead generation, eCommerce sales, brand awareness). What KPIs matter most to you? (ROAS, CPA, conversion rate, CTR). Do you have a specific target ROAS or CPA goal?
5. COMPETITOR INSIGHTS: Who are your top competitors? List any specific competitors you want to outbid or appear above in search.

Because you have given AI a deeper understanding of your business to start, you can now use simpler prompts.

*If you have privacy concerns, share your industry, descriptions, etc. without your business name or website link.

10 Prompts We Love

Next tell your AI, “using the information provided above, with the tone of an expert marketer and copywriter, [INSERT PROMPT]. Remember that Google ads has 30-character limits on headlines and 90-character limits on descriptions.” 

1. Unique Value Proposition Prompt

“Write 15 Google Ads headlines and 4 descriptions that highlight [your product/service] as the best solution for [target audience’s problem]. Use the keywords listed above naturally in the headlines.”

2. Competitive Advantage Prompt

“Create Google Ads 15 headlines and 4 descriptions that emphasize why [your business name] is better than [competitor’s name]. Focus on key differentiators like [your USP], while incorporating the keywords listed above into at least 10 variations.”

3. Urgency & Scarcity Prompt

“Generate 15 Google Ads headlines and 4 descriptions that create urgency and FOMO for [your offer]. Use words like ‘limited time,’ ‘last chance,’ and ‘only a few spots left’ while incorporating the keyword ‘[keyword]’ in at least 5 variations.”

4. Problem-Solution Approach Prompt

“Write 15 Google Ads headlines and 4 descriptions that focus on the pain points of [target audience] and position [your product/service] as the solution. Include the keyword ‘[keyword]’ in at least half of them.”

5. Call-to-Action Optimization Prompt

“Create 15 high-converting Google Ads headlines and 4 descriptions with strong CTAs that drive action for [your campaign goal: lead generation, eCommerce sales, etc.]. Include keywords ‘[keyword1], [keyword2], and [keyword3]’ naturally in at least 3 variations.”

6. Social Proof & Trust Building Prompt

“Generate 15 Google Ads headlines and 4 descriptions that use social proof (e.g., customer reviews, ratings, testimonials, trust signals) to build credibility for [your product/service]. Incorporate the keyword ‘[keyword]’ where it makes sense.”

7. High-Intent Search Ad Prompt

“Write 15 Google Ads headlines and 4 descriptions targeting high-intent searches for [your industry/service]. Use words like ‘best,’ ‘top-rated,’ ‘trusted,’ or ‘expert’ while integrating ‘[keyword]’ at least 3 times.”

8. Offer & Discount-Based Ad Prompt

“Generate 15 Google Ads headlines and 4 descriptions that promote a [discount, free trial, limited-time offer] for [your product/service]. Use power words like ‘Save,’ ‘Exclusive,’ and ‘Limited-Time’ while incorporating ‘[keyword]’ at least 5 times.”

9. Localized Google Ads Prompt

“Create 15 Google Ads headlines and 4 descriptions that target customers in [specific location]. Mention local benefits (e.g., ‘Serving [City Name] for 10+ Years’ or ‘#1 in [City]’) while including the keyword ‘[keyword]’ where relevant.”

10. Ad Variations for A/B Testing Prompt

“Generate 15 different variations of Google Ads headlines and 4 descriptions for [your business], using different angles such as urgency, social proof, exclusivity, and problem-solving. Include the keyword ‘[keyword]’ at least 5 times across the variations.”

AI can be an incredible tool when you’re trying to build out ads, and we also love using it to create product descriptions. Want us to do the heavy lifting? Reach out and let us show you how can scale your brand!