David Kim Blog Posts

Socium Media
Dec 30, 2020 Paid Search

How to Analyze a Competitors Google Ads

by David Kim

The Google SERP continues to grow with competition year over year and the rise of a digital focus marketing strategy is crucial.  Imagine you are looking to grow your online tax services and you would like to find people interested.  You start bidding in keywords related to your business and are not seeing much traffic […]

Socium Media
Aug 05, 2020 SEO

Viewing ‘Not Provided’ Keywords in Google Analytics

by David Kim

Viewing the keywords which are driving organic traffic to your site can help you prioritize your SEO (search engine optimization) strategy. Understanding the keywords which are driving traffic to your site, allows you to see which keywords you need to work on, which keywords are working for you, and also, allows you to verify any […]

Socium Media
Jul 03, 2020 Paid Social

Story Specific Creative for Facebook & Instagram

by David Kim

With the rise of quick social content, Snapchat took to the full screen of your mobile device to create an immersive and personal experience for sharing called stories.  Facebook, who owns Instagram, then started its own variation of this immersion with a similar name.   With over 500 million daily users, you can find stories across […]

Socium Media
Jun 19, 2020 Paid Search

Implementing Microsoft Bing’s UET pixel with Revenue to Shopify

by David Kim

As Microsoft continues to expand its network and services, quick wins lie within the Microsoft Bing Advertising platform.  With Shopify, an easy way to monitor the value of your customers and gauge your return on investment through Microsoft Bing Advertising, Bing Advertising for short, is to implement the UET pixel with revenue tracking! How to […]