Evan Matus Blog Posts

When creating copy for Google Ads, it can feel daunting to create compelling, clickable, and descriptive headlines with such a limited character capacity. Instead of spending hours coming up with ideas, you can use AI Prompts to create high-converting ads people can’t help but click.  Spending a little time informing AI who you are and […]

What is a Performance Max Campaign? Also known as PMax campaigns, are a goal-based Google Ads campaign type that runs across Google’s full range of advertising channels- Search, Display, YouTube, Gmail, Discover, add Google Images, and Maps- using a single campaign. It leverages automation and machine learning dynamically to optimize ad placements, bids, and creatives […]

Fact-checking is vital in maintaining the integrity of information shared across media and online platforms. It is a process that involves verifying facts, statistics, and statements against credible sources to ensure accuracy and prevent the spread of misinformation. This approach has been crucial in combating the proliferation of false or misleading content. However, in January […]

While most marketers focus heavily on Black Friday and Cyber Monday, many overlook the incredible opportunity that Q5 advertising presents. This period can generate more sales at a lower CPA, offering a strategic way to close the year strong. In this post, we’ll cover: What Is Q5? Q5 refers to the week between Christmas and […]