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Evan Matus Blog Posts - Page 3
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Aug 12, 2024 Paid Search
The Importance of Using Negative Keywords in Google Ads
Using negative keywords in your Google Ads can enhance ad performance, increase conversion rates, and optimize your overall PPC strategy. Here are tips to implement negative keywords into your campaigns.
Aug 08, 2024 Paid Search Paid Social
The Importance of A/B Testing in Digital Advertising
A/B testing is comparing two different versions of something to determine which performs better. Learn the benefits of A/B testing, which elements to test, and more.
Aug 06, 2024 Paid Social
6 TikTok Ad Examples: How Brands Are Winning with Creative Strategies
TikTok ads are a great tool to help boost brand awareness and drive conversions. Learn the 6 popular ad formats and examples of each.
Jul 23, 2024 Digital Marketing Paid Search Paid Social SEO
Understanding Lower-Funnel Marketing: Maximizing Conversions with Google, Meta, and Bing
Lower-funnel marketing is a crucial phase in the customer journey, where potential buyers transition from interest to purchase. This stage focuses on converting potential customers into paying customers.
