Justin Meschin Blog Posts

4 Paid Social Tips to Help Get the Most Out of Your Holiday Campaigns

The biggest week of the year for many eCommerce brands is right around the corner—Black Friday and Cyber Monday. This blog shares 4 tips that our Paid Social Senior Strategist, Justin Meschin, suggests when launching paid social campaigns.

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} #gform_wrapper_18[data-form-index="0"].gform-theme, [data-parent-form="18_0"] { --gf-color-primary: #204ce5; --gf-color-primary-rgb: 32, 76, 229; --gf-color-primary-contrast: #fff; --gf-color-primary-contrast-rgb: 255, 255, 255; --gf-color-primary-darker: #001ab3; --gf-color-primary-lighter: #527eff; --gf-color-secondary: #fff; --gf-color-secondary-rgb: 255, 255, 255; --gf-color-secondary-contrast: #112337; --gf-color-secondary-contrast-rgb: 17, 35, 55; --gf-color-secondary-darker: #f5f5f5; --gf-color-secondary-lighter: #fff; --gf-color-out-ctrl-light: rgba(17, 35, 55, .1); --gf-color-out-ctrl-light-rgb: 17, 35, 55; --gf-color-out-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-out-ctrl-light-lighter: #f5f5f5; --gf-color-out-ctrl-dark: #585e6a; --gf-color-out-ctrl-dark-rgb: 88, 94, 106; --gf-color-out-ctrl-dark-darker: #112337; --gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-color-in-ctrl: #fff; --gf-color-in-ctrl-rgb: 255, 255, 255; --gf-color-in-ctrl-contrast: #112337; --gf-color-in-ctrl-contrast-rgb: 17, 35, 55; --gf-color-in-ctrl-darker: #f5f5f5; --gf-color-in-ctrl-lighter: #fff; --gf-color-in-ctrl-primary: #204ce5; --gf-color-in-ctrl-primary-rgb: 32, 76, 229; --gf-color-in-ctrl-primary-contrast: #fff; --gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255; --gf-color-in-ctrl-primary-darker: #001ab3; --gf-color-in-ctrl-primary-lighter: #527eff; --gf-color-in-ctrl-light: rgba(17, 35, 55, .1); --gf-color-in-ctrl-light-rgb: 17, 35, 55; --gf-color-in-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-in-ctrl-light-lighter: #f5f5f5; --gf-color-in-ctrl-dark: #585e6a; --gf-color-in-ctrl-dark-rgb: 88, 94, 106; --gf-color-in-ctrl-dark-darker: #112337; --gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-radius: 3px; --gf-font-size-secondary: 14px; --gf-font-size-tertiary: 13px; --gf-icon-ctrl-number: url("data:image/svg+xml,%3Csvg width=\'8\' height=\'14\' viewBox=\'0 0 8 14\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-select: url("data:image/svg+xml,%3Csvg width=\'10\' height=\'6\' viewBox=\'0 0 10 6\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-search: url("data:image/svg+xml,%3Csvg version=\'1.1\' xmlns=\'http://www.w3.org/2000/svg\' width=\'640\' height=\'640\'%3E%3Cpath d=\'M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary); --gf-ctrl-border-color: #686e77; --gf-ctrl-size: var(--gf-ctrl-size-md); --gf-ctrl-label-color-primary: #112337; --gf-ctrl-label-color-secondary: #112337; --gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md); --gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md); --gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md); --gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md); --gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md); --gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md); --gf-ctrl-btn-border-color-secondary: #686e77; --gf-ctrl-file-btn-bg-color-hover: #ebebeb; --gf-field-img-choice-size: var(--gf-field-img-choice-size-md); --gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md); --gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md); --gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md); --gf-field-pg-steps-number-color: rgba(17, 35, 55, .8); } #gform_wrapper_19[data-form-index="0"].gform-theme, [data-parent-form="19_0"] { --gf-color-primary: #204ce5; --gf-color-primary-rgb: 32, 76, 229; --gf-color-primary-contrast: #fff; --gf-color-primary-contrast-rgb: 255, 255, 255; --gf-color-primary-darker: #001ab3; --gf-color-primary-lighter: #527eff; --gf-color-secondary: #fff; --gf-color-secondary-rgb: 255, 255, 255; --gf-color-secondary-contrast: #112337; --gf-color-secondary-contrast-rgb: 17, 35, 55; --gf-color-secondary-darker: #f5f5f5; --gf-color-secondary-lighter: #fff; --gf-color-out-ctrl-light: rgba(17, 35, 55, .1); --gf-color-out-ctrl-light-rgb: 17, 35, 55; --gf-color-out-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-out-ctrl-light-lighter: #f5f5f5; --gf-color-out-ctrl-dark: #585e6a; --gf-color-out-ctrl-dark-rgb: 88, 94, 106; --gf-color-out-ctrl-dark-darker: #112337; --gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-color-in-ctrl: #fff; --gf-color-in-ctrl-rgb: 255, 255, 255; --gf-color-in-ctrl-contrast: #112337; --gf-color-in-ctrl-contrast-rgb: 17, 35, 55; --gf-color-in-ctrl-darker: #f5f5f5; --gf-color-in-ctrl-lighter: #fff; --gf-color-in-ctrl-primary: #204ce5; --gf-color-in-ctrl-primary-rgb: 32, 76, 229; --gf-color-in-ctrl-primary-contrast: #fff; --gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255; --gf-color-in-ctrl-primary-darker: #001ab3; --gf-color-in-ctrl-primary-lighter: #527eff; --gf-color-in-ctrl-light: rgba(17, 35, 55, .1); --gf-color-in-ctrl-light-rgb: 17, 35, 55; --gf-color-in-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-in-ctrl-light-lighter: #f5f5f5; --gf-color-in-ctrl-dark: #585e6a; --gf-color-in-ctrl-dark-rgb: 88, 94, 106; --gf-color-in-ctrl-dark-darker: #112337; --gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-radius: 3px; --gf-font-size-secondary: 14px; --gf-font-size-tertiary: 13px; --gf-icon-ctrl-number: url("data:image/svg+xml,%3Csvg width=\'8\' height=\'14\' viewBox=\'0 0 8 14\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-select: url("data:image/svg+xml,%3Csvg width=\'10\' height=\'6\' viewBox=\'0 0 10 6\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-search: url("data:image/svg+xml,%3Csvg version=\'1.1\' xmlns=\'http://www.w3.org/2000/svg\' width=\'640\' height=\'640\'%3E%3Cpath d=\'M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary); --gf-ctrl-border-color: #686e77; --gf-ctrl-size: var(--gf-ctrl-size-md); --gf-ctrl-label-color-primary: #112337; --gf-ctrl-label-color-secondary: #112337; --gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md); --gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md); --gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md); --gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md); --gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md); --gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md); --gf-ctrl-btn-border-color-secondary: #686e77; --gf-ctrl-file-btn-bg-color-hover: #ebebeb; --gf-field-img-choice-size: var(--gf-field-img-choice-size-md); --gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md); --gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md); --gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md); --gf-field-pg-steps-number-color: rgba(17, 35, 55, .8); }

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