Ricky Weiss Blog Posts - Page 10

Google Ads and Google Analytics icons connected by dotted line.
Aug 12, 2020 Paid Search Reporting

How to Link Google Ads to Google Analytics

by Ricky Weiss

To gain a better understanding of the Paid traffic we produce from your Google Ads Campaigns, we always recommend that our clients link their Google Ads account to their Google Analytics account. Doing so allows us to enhance our view and further analyze the inbound traffic from your Google ads. Let’s walk through the advantages […]

Socium Media
Aug 07, 2020 Paid Search

Top 5 Alternatives to Google Ads

by Ricky Weiss

Google Ads has become an absolute behemoth when it comes to digital advertising and paid search. With Google being the number one search engine and receiving billions of searches a day, Google is the clear leader and first choice when it comes to advertising online. But what alternatives are there to Google Ads? Where else […]

Socium Media
Jul 29, 2020 SEO

How to Optimize a Shopify Website for SEO

by Ricky Weiss

With nearly 20% of the market share, Shopify has become one of the most popular eCommerce solutions, second to WordPress’s WooCommerce. From Shopify’s ability to integrate with apps to its organized dashboard, Shopify has become a turn-key solution for both large and small businesses. And, with more and more businesses coming online, everyone is looking […]

Socium Media
Jul 22, 2020 SEO

How to Edit Meta Tags on WordPress Using Yoast

by Ricky Weiss

So, you have yourself a WordPress website and you’d like to increase the amount of organic traffic you are getting. Does that sound about right?  WordPress is a great CMS used by millions of websites and businesses around the world. And, the benefits of WordPress are endless, from its built-in blogging platform to the ability […]