Socium Media Shortlisted for 3x US Search Awards 
Ricky Weiss Blog Posts - Page 9
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Aug 26, 2020 SEO
How to Link Your Google Ads Account to Search Console
Linking Google Ads to Google Search Console allows digital marketers a look into how their ads and organic search listings perform, both alone and together. By linking Google Ads to Search Console, you can see how often a page is showing organically or which search terms trigger both paid and organic listings. This data can […]
Aug 21, 2020 Paid Search
How to Add Google Analytics, Google Ads Conversion Tracking & the Facebook Pixel to Squarespace
While adding tracking codes to your Squarespace may seem a bit of an overwhelming task if you are new to Squarespace or adding tracking codes to websites, Squarespace makes the process very straightforward. Google Analytics and the Facebook Pixel are super easy to add to Squarespace because of the built-in features, but Google Ads conversion […]
Aug 19, 2020 Reporting
How to Add, Login to and Delete a Google Analytics Account
Setting up a Google Analytics account should be one of the first items tackled when launching a new website. Google Analytics allows website owners and digital marketers to see website metrics like the number of users, sessions, page views, and conversions the website receives. With this website data, the website owner or marketing team can […]
Aug 14, 2020 Paid Search
What is Return on Ad Spend?
Return on ad spend or ROAS is one of the most important metrics we track when running our paid media campaigns for clients. Return on ad spend is a metric that measures the revenue your business earns for every dollar spent on paid advertising. Knowing your ROAS for a particular ad campaign can help you […]
