Paid Search

Tariffs have long been used as a tool to protect domestic industries, but with sweeping changes set to take effect in 2025, eCommerce businesses—especially those relying on international suppliers—are about to face a new reality. These changes could ripple through everything from supply chains to advertising budgets. Here’s what you need to know. First, What […]

When creating copy for Google Ads, it can feel daunting to create compelling, clickable, and descriptive headlines with such a limited character capacity. Instead of spending hours coming up with ideas, you can use AI Prompts to create high-converting ads people can’t help but click.  Spending a little time informing AI who you are and […]

Google’s Performance Max (PMax) campaigns are nothing new, but they’ve become nearly unavoidable as Google continues to push advertisers toward them. The challenge? PMax can feel like a leap of faith—offering AI-driven automation across multiple channels but leaving advertisers with limited control over performance insights. Performance Max (PMax) campaigns are goal-oriented advertising campaigns within Google […]

What is a Performance Max Campaign? Also known as PMax campaigns, are a goal-based Google Ads campaign type that runs across Google’s full range of advertising channels- Search, Display, YouTube, Gmail, Discover, add Google Images, and Maps- using a single campaign. It leverages automation and machine learning dynamically to optimize ad placements, bids, and creatives […]