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Jun 19, 2020 Paid Search
How to Setup Google Ads Conversion Tracking in Shopify
To set up conversion tracking in Shopify, the following tags are required. The Global Site Tag An Event Snippet If you have not yet set up a conversion in Google Ads yet, please visit How to Create a New Conversion in Google Ads, for the instructions on how to add a conversion. If you already […]
Jun 19, 2020 Paid Search
Implementing Microsoft Bing’s UET pixel with Revenue to Shopify
As Microsoft continues to expand its network and services, quick wins lie within the Microsoft Bing Advertising platform. With Shopify, an easy way to monitor the value of your customers and gauge your return on investment through Microsoft Bing Advertising, Bing Advertising for short, is to implement the UET pixel with revenue tracking! How to […]
Jun 17, 2020 Paid Search
How to Grant Access to a Google Ads Account
When working with a Google Ads agency, they must be granted access to Google Ads so we can begin to audit the account or build your Google Ads campaigns. Here is how to grant admin access to a Google Ads account. Adding a User to a Google Ads Account To add a user to your […]
Jun 15, 2020 Paid Search
How to Grant User Access to Google Tag Manager
When we begin to work with new clients, we always ask them to provide us with Google Tag Manager access so we can implement tracking codes and event tracking for conversions. Google Tag Manager is a way that we can bypass developers but still add tracking codes to the header of the page or select […]
