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Oct 21, 2024 Paid Search
Socium Media & Eberjey: Strategic Success During Black Friday/Cyber Monday
For the 2023 Black Friday and Cyber Monday (BFCM) shopping season, Socium Media collaborated with Eberjey, a luxury pajama and lingerie brand, to achieve standout results. The focus was clear: strategically capture high-intent shoppers while introducing Eberjey to new audiences—all amidst intense competition. Our approach was rooted in strategic restructuring and thoughtful segmentation, helping us […]
Oct 21, 2024 Digital Marketing Paid Search
Black Friday & Cyber Monday Digital Marketing Strategies: Maximizing Your BFCM Sales
As the holiday season approaches, Black Friday and Cyber Monday—or BFCM—are the most significant shopping events of the year for eCommerce businesses and retailers alike. BFCM typically marks the start of the holiday shopping season and presents a huge opportunity for businesses to maximize online sales. Retailers must employ the right digital marketing strategies to […]
Sep 02, 2024 Paid Search
Creating Urgency and Scarcity in Your Q4 Marketing Campaigns
Does your Q4 advertising strategy leverage scarcity marketing tactics? Learn how they can significantly boost sales and engagement for your business.
Sep 01, 2024 Content Marketing Digital Marketing Paid Search Paid Social Performance Creative SEO
6 Digital Marketing Audits to Perform Before Q4
These 6 digital marketing audits should be at the top of your to-do list as Q4 approaches. Ensure your digital strategy is ready for the busiest shopping holidays of the year!
