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Jul 17, 2024 Digital Marketing Paid Search Paid Social SEO
Upper Funnel Marketing: Increasing Brand Awareness on Google, Meta, and Bing
Upper-funnel marketing is a critical phase in the marketing journey. It involves attracting potential customers and guiding them to purchasing.

May 30, 2024 Paid Search
Understanding Google Ads: What are the Different Ad Types and Strategies
Google Ads is a powerful digital advertising platform that helps businesses reach potential customers across various Google services and websites. Learn the various ad types and strategies to leverage their strengths.

May 30, 2024 Paid Search
What is Paid Search or PPC Marketing?
This blog post will dive into the intricacies of PPC marketing, discussing its mechanisms, importance, and how it integrates into broader digital and search engine marketing (SEM) strategies.

Dec 15, 2023 Digital Marketing Paid Search Paid Social Shopping & Feeds
The Evolution of BFCM: Digital Marketing Strategies for Today
Black Friday and Cyber Monday are evolving—are your digital marketing strategies? Learn our top strategies to reduce friction and succeed during Cyber Week.