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Online Sales and Student Loans: Tips to Navigate the Changing Consumer Landscape
Understand how student loan payments restarting impacts online sales. Discover how to adjust your marketing strategies to meet changes in online consumer behavior.

4 Ways Socium Ensured Cyber Week Was a Success
Here are the best practices we follow at Socium Media when evaluating our team and client success during a monumental shopping weekend such as Cyber Week.

4 Takeaways From Mediaweek (And Ways to Apply Them In Your Everyday Work)
Our Sr. Manager of Paid Search, Anthony Saladino, recently attended Mediaweek. In this blog, learn about the 4 key takeaways he gathered and ways to apply them to your daily work.

Why You Should Be Paying for Brand Search
There is no shortage of ways to drive traffic to your website, with paid advertising at or somewhere near the top of the list for many businesses. While there are many benefits of pay per click (PPC) advertising—including the potential for immediate traffic—there are two questions you must first answer: What is your PPC budget? […]