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Nov 18, 2020 Paid Search
Four Digital Marketing Strategies to Prepare for a Wild Holiday Season
30-Second Summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers […]
Sep 04, 2020 Paid Search
What is Quality Score?
When running Google Ads, it’s necessary to track many different PPC metrics, one of which being Quality Score. This is important because the Quality Score determines the cost and performance of a paid ad. In addition to metrics like clicks, CTR, or ROAS, Quality Score must be tracked so you can provide an efficient spend […]
Sep 02, 2020 Paid Search Paid Social
Add Google Analytics, Tag Manager, and Facebook Pixel to Wix
Wix.com is a very popular website building platform that can be used for free to create professional-looking websites. Although Wix doesn’t include all of the bells and whistles or alternative website building platforms like WordPress or Shopify, many turn to Wix because of its ease of use and a user-friendly editor. Also, many can’t turn […]
Aug 21, 2020 Paid Search
How to Add Google Analytics, Google Ads Conversion Tracking & the Facebook Pixel to Squarespace
While adding tracking codes to your Squarespace may seem a bit of an overwhelming task if you are new to Squarespace or adding tracking codes to websites, Squarespace makes the process very straightforward. Google Analytics and the Facebook Pixel are super easy to add to Squarespace because of the built-in features, but Google Ads conversion […]
