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Aug 14, 2020 Paid Search
What is Return on Ad Spend?
Return on ad spend or ROAS is one of the most important metrics we track when running our paid media campaigns for clients. Return on ad spend is a metric that measures the revenue your business earns for every dollar spent on paid advertising. Knowing your ROAS for a particular ad campaign can help you […]
Aug 12, 2020 Paid Search Reporting
How to Link Google Ads to Google Analytics
To gain a better understanding of the Paid traffic we produce from your Google Ads Campaigns, we always recommend that our clients link their Google Ads account to their Google Analytics account. Doing so allows us to enhance our view and further analyze the inbound traffic from your Google ads. Let’s walk through the advantages […]
Aug 07, 2020 Paid Search
Top 5 Alternatives to Google Ads
Google Ads has become an absolute behemoth when it comes to digital advertising and paid search. With Google being the number one search engine and receiving billions of searches a day, Google is the clear leader and first choice when it comes to advertising online. But what alternatives are there to Google Ads? Where else […]
Jul 31, 2020 Paid Search
The Differences in Negative Keyword Match Types
Keyword builds are critical in creating any campaign. When paying for keywords, you want to ensure every penny counts and goes towards users who will benefit from your product or service. In order to do this effectively, you must make sure you are including negative keywords in your campaigns to increase the relevancy of search […]
