Socium Media Shortlisted for 3x US Search Awards
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Domain Name Best Practices
A domain name, or a top-level domain, is the part of the URL that precedes the “www” or “https://”. In other words, a domain name is what you type into the address bar when you are typing in a URL to go to a website. For example, our domain name is “sociummedia.com”. A domain name […]

How to Work with an SEO Team
As an SEO Strategist at a New York City Digital Marketing Agency, I have had the opportunity to work with an array of clients in a variety of different verticals. Some clients being unicorn companies, some one-man teams, and others your typical startup or mid-size company. While the relationship, knowledge of SEO, and responsibilities might […]

How to Optimize a Website for Page Speed
Page speed has always been considered an important metric for both search engine optimization as well as conversion. Page speed, or the time it takes for your browser to load a website page, seems pretty straightforward, but there are quite a few components to consider when optimizing your website. First off, there are three ways […]

May 2021 Google Algorithm Update
In May of 2020, Google announced that they would be updating the algorithm to incorporated Page Experience into the signals. Google has been working on a set of Core Web Vitals, a set of metrics related to site speed, site responsiveness, and the visual stability of a website. The goal here is to provide a […]