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Jan 29, 2021 SEO
Local SEO Best Practices
Local SEO is the act of attracting local customers to your physical store locations or your local business. For example, if a customer were to search “digital marketing in NYC” ideally, we would like Socium Media to show up in the SERP and Google Maps. Let’s discuss how to best optimize our website for local […]
Jan 22, 2021 SEO
Collection Pages: Best Practices for SEO
Category or Collections pages are one of the most important pages to optimize for SEO on an eCommerce website. If you think of the website as a pyramid or hierarchy, the homepage is the top of the pyramid, the category or collections pages sit just under the homepage, then the product pages make up the […]
Jan 13, 2021 SEO
What is Duplicate Content? And How It Affects SEO
When running a site audit, you may come across an error for duplicate content. Let’s discuss what this means, how it can affect your website, and how you can fix your duplicate content errors. What is Duplicate Content? Duplicate content refers to a page on a website that has website copy that is “appreciably similar” […]
Jan 08, 2021 SEO
Why Isn’t My Business Showing Up on Google?
Google my Business profiles show up on the right-hand side of the search engine results page why you Google a business’s name. Often times a picture of the business, buttons to go to the website or get directions, the phone number and store hours are displayed here, making it extremely simple for potential customers to […]
