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Recent Posts
Dec 01, 2022 Digital Marketing Paid Search Paid Social Shopping & Feeds
4 Ways Socium Ensured Cyber Week Was a Success
Here are the best practices we follow at Socium Media when evaluating our team and client success during a monumental shopping weekend such as Cyber Week.
May 05, 2022 Digital Marketing Paid Search Paid Social Shopping & Feeds
4 Takeaways From Mediaweek (And Ways to Apply Them In Your Everyday Work)
Our Sr. Manager of Paid Search, Anthony Saladino, recently attended Mediaweek. In this blog, learn about the 4 key takeaways he gathered and ways to apply them to your daily work.
Dec 11, 2020 Shopping & Feeds
What are Google Shopping Ads?
Did you know Google shopping was once known as Froogle? The service was a free platform that displayed product data based on certain search terms. It was not until 2012 that it turned into a paid advertising model that retailers had to pay to be featured across Google & Google Shopping search results. So, what […]
Jun 17, 2020 Paid Social Shopping & Feeds
How to Grant Facebook Product Catalog Access
When working with a Facebook or Instagram advertising agency, you will need to grant the agency access to your Facebook product catalog. The product catalog contains a description of each product, including I.D., name, category, availability, product URL, and image URL, along with other product attributes. This allows a paid social agency to run certain […]
