# Socium Media: Results\-Driven Performance Marketing Agency > Socium Media is a performance\-first SEM, Paid Social \& SEO agency based in NYC\. Get in touch to learn more about how we can help you grow your business\! Generated by Yoast SEO v27.3, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Our Team](https://www.sociummedia.com/our-team/) - [Home](https://www.sociummedia.com/) - [Careers](https://www.sociummedia.com/careers/) - [Schema Markup Generator](https://www.sociummedia.com/schema-generator/) - [Services](https://www.sociummedia.com/services/) ## Posts - [Optimize Paid Campaigns With Predictive Data: The Case for Enriched Leads](https://www.sociummedia.com/blog/data-enrichment-marketing/): Data enrichment marketing can help marketing and growth teams improve targeting and stop wasting time and money\. Discover the tools high\-AOV brands are using\. - [How AI is Shaping the Future of SEO](https://www.sociummedia.com/blog/how-ai-is-shaping-the-future-of-seo/): Learn how the SEO team at Socium Media is helping our clients stay ahead of the AI curve\. - [TikTok Paid Media Strategy: What Actually Scales in 2025](https://www.sociummedia.com/blog/tiktok-performance-marketing/): Marketers who chase trends or influencers to guide their TikTok strategy often fall flat\. Discover the key steps to upgrading your TikTok performance marketing\. - [Rethinking YouTube: Why It Deserves a Bigger Slice of Your Performance Budget](https://www.sociummedia.com/blog/youtube-incrementality-testing/): YouTube is the biggest video platform in the world, but often receives less than 10% of paid budgets\. Learn what happens when brands start using it correctly\. - [What Is IndexNow and Why Is It Important?](https://www.sociummedia.com/blog/what-is-indexnow/): Learn more about IndexNow \- an SEO protocol that enables sites to instantly notify search engines whenever content is added, updated, or deleted\. ## Services - [Generative Engine Optimization \(GEO\) Services](https://www.sociummedia.com/services/search-engine-optimization-seo/generative-engine-optimization-geo/): Relying on search engine optimization \(SEO\) to boost brand visibility in traditional search engine results pages \(SERP\) isn't enough to stay ahead nowadays\. Marketing teams, CMOs, and brand founders must adapt to AI\-driven discovery channels to remain competitive\. This leads to the question: What is generative engine optimization \(GEO\), and why does it matter? - [Paid Social](https://www.sociummedia.com/services/paid-social/): Boost engagement and reach your goals with the power of social media\. We’ll strike the right balance across each individual channel, ensuring your content is aligned with targeted audiences\. We’ll guide your paid content for maximum synergy across the social media landscape\. - [Analytics \& Reporting](https://www.sociummedia.com/services/analytics-reporting/): Do you know exactly which tactics and channels are contributing to your brand’s paid media goals? Our custom dashboards bring clarity to your campaigns by transforming complex data into actionable insights that matter the most\. - [Shopping \& Feeds](https://www.sociummedia.com/services/shopping-feeds-management-services/): Place your brand’s products directly in front of your target audience\. We work with shopping feeds to provide custom and tailored labels for crucial information about product seasonality, new releases, high margin, relaunches, and more\. - [Off\-Site SEO](https://www.sociummedia.com/services/search-engine-optimization-seo/off-site-seo/): Grow your website's domain authority and organic rankings with Socium Media's Off\-Site SEO services\. We'll increase your site's trustworthiness through high\-quality backlinks, guest blogs, and more\. ## Case studies - [Phillips Auction House](https://www.sociummedia.com/our-work/phillips-auction-house/): Philips Auction House operated with 11\+ conversion actions applied universally across all auction types, confusing Google’s bidding systems and inflating costs\. Auction types varied widely: live, online, consignment, exhibitions, etc, yet all were optimized the same way\. Location targeting was broad and inconsistent, and Meta was optimized toward traffic events, not business\-critical actions\. The result: inefficient spend, low conversion relevance, and limited ability to scale high\-value actions\. - [VINCE\.](https://www.sociummedia.com/our-work/vince-case-study/): Established in 2002, VINCE is a luxury apparel and accessories brand based in Los Angeles, California\. With a reputation for elevated yet understated everyday pieces, VINCE\.’s collections are inspired by its California roots, emphasizing effortless style\. VINCE\. wanted to boost brand recognition and revenue while achieving a targeted ROAS across all paid channels\. Simultaneously, the focus was on reducing overall spend and CPA for a more efficient and cost\-effective paid media strategy\. - [Topo Designs \- 57% Revenue Growth YoY](https://www.sociummedia.com/our-work/topo-designs-57-revenue-growth-yoy/): Founded on the belief that everyone experiences the outdoors differently, Topo Designs is a national outdoor gear brand that prioritizes durability, versatility, and sustainability\. - [Google International Growth Agency Partner x Socium Media](https://www.sociummedia.com/our-work/igap-case-study/): Our partnership with the Google IGAP Team provides our clients with actionable insights into international markets\. This knowledge enables them to make informed decisions and capitalize on untapped opportunities\. - [Online Health Retailer](https://www.sociummedia.com/our-work/online-health-retailer/): This Online Health Retailer is the leading online marketplace dedicated exclusively to flexible spending account eligible products\. The brand helps consumers maximize their tax\-free healthcare funds with an extensive catalog of FSA\-approved items\. Their mission is to simplify the shopping experience, ensuring compliance and accessibility for account holders\. ## Categories - [SEO](https://www.sociummedia.com/blog/category/seo/) - [Company News](https://www.sociummedia.com/blog/category/company-news/) - [Paid Search](https://www.sociummedia.com/blog/category/paid-search/) - [Paid Social](https://www.sociummedia.com/blog/category/paid-social/) - [Blog](https://www.sociummedia.com/blog/category/blog/) ## Tags - [PPC](https://www.sociummedia.com/blog/tag/ppc/) - [Google Ads](https://www.sociummedia.com/blog/tag/google-ads/) - [SEO](https://www.sociummedia.com/blog/tag/seo/) - [Paid Social](https://www.sociummedia.com/blog/tag/paid-social/) - [Facebook](https://www.sociummedia.com/blog/tag/facebook/) ## Optional - [Sitemap index](https://www.sociummedia.com/sitemap_index.xml)